whereismyHelvetica

"Since millions of people see and use Helvetica every day, I guess I just wondered, "Why?" How did a typeface drawn by a little-known Swiss designer in 1957 become one of the most popular ways for us to communicate our words fifty years later? And what are the repercussions of that popularity, has it resulted in the globalization of our visual culture? Does a storefront today look the same in Minneapolis, Melbourne and Munich? How do we interact with type on a daily basis? And what about the effects of technology on type and graphic design, and the ways we consume it? Most of us use computers and digital fonts every day, so are we all graphic designers now, in a sense?" (Gary Hustwit).
Trailer